COMING SOON! Powered by Hilton. Engineered by you.
Tru by Hilton is a category disrupter. It’s built from a belief that being cost conscious and having a great stay don’t have to be mutually exclusive. Tru focuses on what matters most to guests, with a hotel that is more than just a place to sleep, it’s a true travel experience.
With lower upfront investment costs, a stringent focus on operational efficiency and simplicity, and a focus on those things most highly valued by guests, this all-new-build, franchise-only brand is designed to be easy to build, operate and maintain and to appeal to millions of consumers who feel they have to compromise between price and a quality experience. Not any more!
By creating an original, back-to-basics experience with soul – grounded in value and anchored in the DNA of Hilton – we will win the hearts and minds of guests who are looking for social engagement, unexpected certainty and vibrant simplicity.