Enjoy the ten reasons to love and visit the Auburn-Opelika area.

It's a family that could easily become yours. It's a ball in a cup, one under if you're very lucky or very good. Eagles live here. And tigers too. It's a spirit that is not afraid. We take our football seriously but know that no one can play golf without a sense of humor, and people all around the world know we have the best of both. Auburn-Opelika is the proud home of Auburn University, Alabama's biggest, and the Robert Trent Jones Trail, the world’s finest. It's the coolest college town in the South, according to us, and one of the top 10 cities in the US for small businesses, according to Forbes. Centrally located near Atlanta, Birmingham and Montgomery, Auburn-Opelika is easy to get to and easy to love.

From Iron Chef and the James Beard Foundation to Garden & Gun, Southern Living, and Wine Spectator, the whole world is figuring out what we already know: the Auburn-Opelika culinary scene is lit! Pick your fave and share it with us.
Diverse, life-changing arts experiences designed to entertain, educate, and unite. Year-round opportunities to engage in the arts are available throughout the Auburn-Opelika community.
Blending modern techniques with natural elements of Alabama, the award-winning Spa at Grand National is a serene oasis. Enjoy soothing treatments, massages, and salon services.
Robert Trent Jones himself proclaimed Grand National as the “single greatest site for a golf course” he had ever seen. Recognized by writers, designers, and players from around the world, Grand National has received accolades for everything from the “world’s prettiest hole” to the “world’s best public course.”
From one-of-a-kind annual events to carol concerts, tree lightings, and the most unique gingerbread village in the Southeast, we've got everything you need to celebrate your reason for the season.
One of Auburn’s oldest and most renowned traditions, thousands of AU faithful join in downtown Auburn to celebrate tiger victories by hurling tissue into the surrounding trees, lamp posts, and anything that will stand still long enough. A quirky fracas that can last for hours, a blizzard of paper is left blanketing the entire intersection. There’s no way you haven’t heard of it, but seeing is beli
Opelika is the proud home of not just one but two craft spirit makers: John Emerald Distiling Company has been making fine liqours including whiskey, gin, vodka, and rum since 2014, and Red Clay Brewing Company opened next door in 2015
It is one of the most iconic moments in all of college football: Jordan-Hare’s capacity crowd of almost 90,000 rumbling in unison as a rare eagle is released to free-fly in circles around the stadium, eventually landing mid-field on its leathery pseudo-prey. We defy any living, breathing human, regardless of the colors you wear, to not get goose bumps from this phenomenon.
The focal point for the entry of the Jule Collins Smith Museum of Fine Art at Auburn University, Chihuly’s Amber Luster is a masterpiece of more than 600 individual pieces of hand-blown glass.
When Toomer’s lemonade ranked number one in Esquire magazine’s “162 Reasons It’s Good To Be An American." it was only about 105 years after the rest of us already knew. Handmade to order, this tart and tangy concoction is the hallmark of Toomer’s Drugstore, a beloved Auburn icon and the only business that has occupied this historic corner since 1896. Open seven days.