Each year, War Eagle Run Fest attracts thousands of runners, supporters and visitors to Auburn-Opelika, creating a busy atmosphere across the area. In addition to race festivities and cheering along the race route, many visitors take time to shop for Auburn apparel to wear during the weekend and beyond.This guide highlights where to find Auburn merchandise throughout Auburn-Opelika, helping runners and spectators prepare for War Eagle Run Fest while exploring local shops. 

 

Where to Shop for Auburn Gear During WERF

Scarlet and Gold

This family-owned boutique offers a curated mix of officially licensed Auburn apparel, accessories and gifts for all ages, with a strong focus on women’s styles alongside options for men and kids. Located off campus, Scarlet and Gold is a great stop for visitors looking for unique Auburn pieces during WERF weekend. Your teenage daughter will thank you!

J&M Bookstore

A long-standing part of downtown Auburn, J&M Bookstore offers a wide selection of Auburn apparel, gifts and memorabilia. From classic game-day staples to unique, locally inspired designs, there’s something for every kind of Auburn fan. Take a look at their watercolor Aubie T-shirts. Located near Toomer’s Corner, it fits easily into a War Eagle Run Fest weekend downtown.

Lululemon

Auburn’s Lululemon offers a range of athletic apparel, including select Auburn-branded items. Located just a short walk from downtown, beneath The Standard apartment complex, it’s a convenient stop for race-ready and everyday activewear.

Alumni Hall

Alumni Hall offers a wide selection of Auburn apparel and merchandise for men, women and children. With everyday styles and game-day staples, it’s a reliable option for visitors looking to represent Auburn throughout War Eagle Run Fest weekend.

Auburn University Bookstore

Located on campus, the Auburn University Bookstore offers the one of the largest selection of Auburn apparel in one place. From cold-weather layers to athletic and everyday styles, it’s an easy stop for grabbing race-weekend essentials.

Circa

Circa is a men’s clothing store in downtown Auburn known for its Auburn polos and premium menswear. With a curated selection of quality pieces, Circa is a go-to option for visitors looking to support local businesses and add Auburn style to their weekend.