About Us

At Auburn-Opelika Tourism, we believe in making our community better:

​Our Core Values:

Aspire to Excellence: We exceed expectations and practice excellence daily. Proactively anticipating the needs of our team members and guests is one of our guiding principles.

Pursue Growth: We foster a learning environment, encouraging growth for our team members, ourselves, and our organization. We seek opportunities for leadership development and support each other's success.

Foster Joy: A happy team means happy guests. We cultivate an engaged, joyful, and passionate team environment, recognizing creativity and innovation from all members.

Earn Trust: We exercise prudence and responsibility, mindful of the tax dollars entrusted to us. We maintain a respected reputation through fiscal and ethical conservatism.

Practice Servant Leadership: We serve each other, our guests, and our community with a dedication to making the world a better place.

Auburn-Opelika Tourism is a non-profit service organization driving economic impact and improving the quality of life in our community through tourism and travel.

Core Values:

Aspire to excellence.

1. We will deliver service that exceeds expectations and strive to practice excellence in our daily endeavors.
2. The proactive anticipation of the needs of others, both among our team members and the guests we serve, will be among our guiding principles.

Pursue growth.

1. We will foster an environment of learning and growth in our team members, in ourselves, and in our organization.
2. We will seek opportunities for the ongoing development of our leadership skills and challenge each other with genuine interest in the success of our team members.

Foster joy.

1. Laugh! Happy team = happy guests.
2. We will cultivate an environment of engaged, joyful, passionate, interested team members.
3. We will recognize and reward creativity and courage, and we will maintain a flat hierarchy where ideas and innovation are encouraged from all team members. 

Earn trust.

1. We will be prudent and exercise responsibility in our daily endeavors, being mindful at all times of the tax dollars which have been entrusted to us on behalf of our community.
2. We will be fiscally and ethically conservative and strive to maintain the respected reputation of ourselves and the organization.

Practice servant leadership.

We will serve each other, we will serve our guests, and we will serve our community with a genuine dedication to making ourselves and the world better.