About Us

At Auburn-Opelika Tourism, we believe in making our community better:

1. We aspire to excellence. In our work and in our relationships, we look for ways to exceed expectations. To be better and do better.
2. We pursue growth. We never want to stop learning.
3. We foster joy. It's tourism in the greatest community in the South. It’s supposed to be fun!
4. We earn trust. We deliver on our promises, and we’re careful with your tax dollars.
5. We practice servant leadership. We believe that we are all here to help each other, and we look for ways to serve our neighbors and our friends. Because, like we said, we believe in making our community better.

Auburn-Opelika Tourism is a non-profit service organization driving economic impact and improving the quality of life in our community through tourism and travel.

Core Values:

Aspire to excellence.

1. We will deliver service that exceeds expectations and strive to practice excellence in our daily endeavors.
2. The proactive anticipation of the needs of others, both among our team members and the guests we serve, will be among our guiding principles.

Pursue growth.

1. We will foster an environment of learning and growth in our team members, in ourselves, and in our organization.
2. We will seek opportunities for the ongoing development of our leadership skills and challenge each other with genuine interest in the success of our team members.

Foster joy.

1. Laugh! Happy team = happy guests.
2. We will cultivate an environment of engaged, joyful, passionate, interested team members.
3. We will recognize and reward creativity and courage, and we will maintain a flat hierarchy where ideas and innovation are encouraged from all team members. 

Earn trust.

1. We will be prudent and exercise responsibility in our daily endeavors, being mindful at all times of the tax dollars which have been entrusted to us on behalf of our community.
2. We will be fiscally and ethically conservative and strive to maintain the respected reputation of ourselves and the organization.

Practice servant leadership.

We will serve each other, we will serve our guests, and we will serve our community with a genuine dedication to making ourselves and the world better.