Some names carry more meaning that meets the eye. At first glance, Hey Day Market may sound like a nod to Auburn's friendly atmosphere. In reality, its name honors one of the university's most beloved traditions. 

The tradition of Hey Day began in 1947 when World War II veterans returned to Auburn University's campus under the G.I. Bill. Many of the returning students felt disconnected after their military service, prompting Auburn's Student Government Association and student body to create a day dedicated to making everyone feel welcome. Students began wearing name tags and greeting one another with a simple "hey," fostering the sense of community that has become synonymous with the Auburn Family. More than 75 years later, Hey Day remains one of Auburn's longest-standing traditions, bringing together students, faculty, staff and visitors each fall through the simple act of introducing themselves and saying hello.

A tiger mascot wearing a white T-shirt stands under a navy, orange, and white balloon arch with gold "HEY DAY" letter balloons, waving and holding a large tiger-striped hand sign that says "HEY!" at an outdoor campus event. A stadium is visible in the background, with people walking around on the lawn. The entrance to the Hey Day Market at Auburn University features a large organic balloon installation in orange, navy, white, gold, and beige surrounding oversized illuminated letters spelling "HEY!" Outside the modern brick-and-glass building, concrete steps and handrails lead to the entrance on a sunny day.

When Auburn University's Tony & Libba Rane Culinary Science Center opened in 2022, the campus food hall was named Hey Day Market as a tribute to that same spirit of hospitality and connection. The market was designed as a gathering place where students, residents and visitors could come together over great food, much like the original Hey Day tradition encouraged people to come together through conversation.

Today, Hey Day Market has a multitude of dining concepts under one roof with everything from handcrafted pizzas and burgers to global cuisine, coffee, and sweet treats. Located along South College Street, the market has become a popular destination for students grabbing lunch between classes, alumni returning to campus, and visitors looking to experience Auburn's growing culinary scene.

More than just a food hall, Hey Day Market embodies the same welcoming spirit that inspired its name. Whether you're meeting friends for a meal or striking up a conversation with someone new, the tradition of saying "hey" continues in one of Auburn's most vibrant gathering places.