The Auburn–Opelika Experience

See The Auburn-Opelika Story Like Never Before

Auburn–Opelika Tourism invites you to go beyond the brochure and into the heart of East Alabama. The Auburn–Opelika Experience is an immersive welcome space designed to inspire, inform and connect.

Located inside the Opelika Chamber of Commerce in downtown Opelika, this is not your typical visitor center. Created in collaboration with the award-winning Storyland Studios, the AO Experience blends storytelling, design and local flavor in a space that captures the spirit of Auburn, the charm of Opelika and the magic in between.

Inside, guests discover Auburn–Opelika through floor to ceiling video displays, digital maps and visuals that spotlight the people who make this region unforgettable: chefs, athletes, artists, farmers, and more.Local sounds bring the experience to life, from the rumble of a passing train to the call of a bald eagle. 

This is a space that truly connects you with our place.A small town stroll, local bite or nature walk. Whether you’re planning a visit or rediscovering your hometown, this space gives you more than information. It gives you the Auburn-Opelika Experience.